So many of us talk about time management. Countless articles have been written and tools have been created to help us manage our time. There are time management gurus, tutorials and classes. Half of our working day is spent juggling our calendars in a never-ending attempt to “manage our time.”

But, what if we cannot manage time? Consider that this may just be a completely useless exercise. If you think about it, no matter what we do, time will always continue to tick forward. We cannot rewind it and we cannot fast forward it. It just is and just continues according to the plan – each second, every minute, the next hour and then into the next day.

That said, it should be obvious that time itself cannot be managed. I would propose that instead we rethink what we’re trying to “manage” and reorient our focus to the things that we can and do control:  our priorities, energy and attention.

PRIORITIES

Each day we all have more to do than we can handle. We know what needs to get done and we constantly make choices about what’s most important and what needs to be prioritized. Setting clear and deliberate priorities is the single most critical factor driving our productivity and future success. We can and do control how we spend our time even if we cannot control time itself.

ENERGY

We can also decide how to spend our energy. Energy is finite and to optimize output, it’s imperative that we focus our efforts and our energy on the most important priorities. This is harder to do than it seems these days due to the countless distractions that get in our way. So often, we expend more of our energy on the things that are seemingly urgent but not all that important.

ATTENTION

Focus seems to be a lost art especially for me. With countless dings, pings, alerts and notifications, it’s virtually impossible to focus on any one thing for an extended period. I personally struggle with this constantly. Research has shown that multi-tasking is not possible and simply does not work. To be most productive it behooves us to focus our full and complete attention on one task at a time. I have found that the Pomodoro technique works best for me since it forces me to focus for a set amount of time and reward myself with a break.

TRY THIS OUT: Do you spend a lot of time trying to manage your time? Does it work for you? Do you spend any time managing your priorities, energy and attention? If not, pick one and try to focus on it for a day or two. Do you find that you’re more productive?

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